Tracking Email Campaigns in Google Analytics
UTM tags are useful in tracking any online campaign. It allows you to add extra parameters to the end of URL to get data related to the specific campaigns. This ebook guide will help you track your email campaigns using UTM parameters in Google Analytics.
In this ebook you will learn about:
- Setting up Google Analytics Tracking
- Getting Started with UTM Parameters
- Embedding UTM Parameters in URL
- Viewing Email Reports in Google Analytics
- Email Campaign Metrics to Measure in Google Analytics