We offer measurement strategy, analytics implementation and consulting services to digital marketers, business owners, and startup founders.
We help you identify and improve the ROI of your digital marketing efforts & understand your users so you can focus on getting the results you want. Some services are offered as stand-alone options, depending on your company’s specific needs. Please contact us to create a plan for your business.
We help you identify which numbers to measure, why you need to measure them, and how to create an effective measurement strategy. This includes:
Goals & Key Objective: We’ll discuss your company’s unique goals for now, as well as in the future.
Digital Audit: We'll do a complete digital audit of your website or app and use our seven years of experience to recommend measurements that are relevant to your business.
Strategy & Recommendation: Now that we have a clear understanding of what you need, we'll put together a prioritized list of recommendations. We’ll discuss which tools are best for you and how we can measure your ROI.
I knew what I was looking for when I needed help with complex web analytics programming and reporting. When I did my first job with MarketLytics I immediately knew I found more than a tactician, although with superior skills in that regard. I found someone who understood strategy, have and offers their own ideas and insights, always focused on how they can help the end client make better business decisions.
Dan Green – President The Green Internet Group
We’ll help you get best out of Google Analytics, Mixpanel, and Kissmetrics. Analytics data isn’t complicated, but with so many different reports and configurations, it can quickly become overwhelming trying to figure out where to start. We’ll help you get best out of Google Analytics, Mixpanel, and Kissmetrics. With our expertise, we can save you time and energy. Our Analytics service includes:
Platform Selection: We’ll help you compare analytics tools to find the one that works best for your measurement needs.
Configuration & Reporting: We'll use the selected tool to deliver a truly personalized and relevant implementation strategy for your business. Think goals, funnels, cohort reports, dashboards and audience segments tuned perfectly to your needs
Onboarding & User Training: You analytics are useless if nobody in your business knows how to use them. We'll onboard your team, acclimatize them to the tools, and show them how to ask and answer questions using the relevant data.
Measurement Dictionary: We’ll provide you with a highly detailed document explaining all the nooks and crannies of your analytics setup. You’ll know exactly what you are measuring and how to find the answers you’re looking for.
Data Audit: We'll audit your data and cross check it with your sales, signups and other key activities to confirm the data is completely reliable. This way, you can rely 100% on the results of your analytics reports.
Troubleshooting: If you have a specific issue you need to address, we can help. Note: this is also offered as a stand-alone service.
I've worked with MarketLytics for a couple of years now and can't speak highly enough about their work. MarketLytics team is hard working, responsive and manages expectations very well. They are more of a partner to our work then a service provider that just does what you ask. They challenges the underlying assumptions to make sure we are tracking toward our business goals.
Shilo Jones - VP Ecommerce, Golf Discount
This is an excellent option for digital marketing agencies looking for the best options for their clients. Technical Implementation includes:
Code Specification: We’ll show you exactly what to implement (and why).
Developer Guidance OR Solution Development: If you have in-house developers, we can assist them with the analytics side (Developer Guidance). If you don’t have a team or you don’t have the time, we can do the implementation for you and show you the results.
Implementation Verification: We’ll rigorously test your data to make sure it’s 100% accurate. Never wonder if you can trust your data again.
This is also an excellent option for digital marketing agencies looking for the best options for their clients or startups not wanting their developers to RTFM instead of working on the product.
Team MarketLytics is a Google Analytics + Kissmetrics wizard, doing content tracking and conversion performance. NASA-level implementation in their sleep. Also a key reason we can confidently say, “user acquisition using content.”
Jed Wexler – CEO 818 Agency
ANALYTICS & MARKETING DATA MANAGEMENT
An average website sends its data to 10-12 platforms from analytics tools to advertising platforms. You may be using AdWords, Google Analytics, Facebook Ads, or a myriad of other platforms to acquire & retain users.
All of these need some data to measure performance and improve targeting, whether it’s a code that you add to a thank you page or a script added to a footer of your site. All of this tracking adds up quickly and can cause a nightmare for the marketer tasked with keeping track of it. Let’s be honest; all you want to do is run the actual ads but you are stuck with laying the groundwork.
That’s where we come in. We will implement Google Tag Manager or Segment to maintain a single source of truth for all your marketing data and then point it to the right place (Google Analytics, Facebook, Adwords, you name it) quickly. Our Analytics & Marketing Data Management services include:
Platform selection: Not sure whether you should use Google Tag Manager or Segment? We have completed over 70 implementations and can recommend the platform that’s best for your business.
Migration: Migrating to your new platform is like refueling a plane while in mid-flight. We make sure your system is upgraded without disruption to your current service.
Setup & Implementation: We take care of pixel and code setups, so your marketing campaigns; get all the data they need quickly, usually without bothering your developer
Training & Onboarding: These tools are very flexible & intuitive. Once a setup is done both developers and marketers can make any necessary changes independently. We give your team the lay of the land and show them how to use the system. We also make sure they know when to stop and ask for help.
User Experience Personalization: Track what users do on your site to personalize their experience. Show them your offer at just the right time or remind them of products they added to their cart but did not buy.
Are you ready to improve your ROI across all channels and start tracking the right data to grow your business? Contact us for a no obligation consultation.
MarketLytics has been a great partner and resource over the years. I've worked with them extensively on a variety of analytical initiatives such as building custom dashboards, creating custom reports, and setting up goals/events to support A/B testing. If it can be tracked, MarketLytics team can make it happen and I recommend them to anyone looking for analytics support.
David Lussky- Project Manager, Ninthlink