We help you identify which numbers to measure, why you need to measure them, and how to create an effective measurement strategy. This includes:
Goals & Key Objective: We’ll discuss your company’s unique goals for now, as well as in the future.
Digital Audit: We'll do a complete digital audit of your website or app and use our seven years of experience to o recommend measurements that are relevant to your business.
Strategy & Recommendation: Now that we have a clear understanding of what you need, we'll put together a prioritized list of recommendations. We’ll discuss which tools are best for you and how we can measure your ROI.
Analytics data isn’t complicated, but with so many different reports and configurations it can quickly become overwhelming trying to figure out where to start. We’ll help you get best out of Google Analytics, Mixpanel, and Kissmetrics. With our expertise, we can save you time and energy. Our Analytics service includes:
Platform Selection: We’ll help you compare analytics tools to find the one that works best for your measurement needs.
Configuration & Reporting: We'll use the selected tool to deliver a truly personalized and relevant implementation strategy for your business. Think goals, funnels, cohort reports, dashboards and audience segments tuned perfectly to your needs
Onboarding & User Training: You analytics are useless if nobody in your business knows how to use them. We'll onboard your team, acclimatize them to the tools, and show them how to ask and answer questions using the relevant data.
Measurement Dictionary: We’ll provide you with a highly detailed document explaining all the nooks and crannies of your analytics setup. You’ll know exactly what you are measuring and how to find the answers you’re looking for.
Data Audit: We'll audit your data and cross check it with your sales, signups and other key activity to confirm the data is completely reliable. This way, you can rely 100% on the results of your analytics reports.
Troubleshooting: If you have a specific issue you need addressed, we can help. Note: this is also offered as a stand-alone service.
Know what you want but not sure how to turn your strategy to action? We'll do the heavy technical lifting (or teach your developers how to do it) and make sure your systems and analytics tools are in sync. Technical Implementation includes:
Code Specification: We’ll show you exactly what to implement (and why).
Developer Guidance OR Solution Development: If you have in-house developers, we can assist them with the analytics side (Developer Guidance). If you don’t have a team or you don’t have the time, we can do the implementation for you and show you the results.
Implementation Verification: We’ll rigorously test your data to make sure it’s 100% accurate. Never wonder if you can trust your data again.
This is also an excellent option for digital marketing agencies looking for the best options for their clients or startups not wanting their developers to RTFM instead of working on the product.
Marketing Tag Management
Let’s be honest; all you want to do is run the actual ads but you are stuck with laying the groundwork.
That’s where we come in. We will implement Google Tag Manager or Segment to maintain a single source of truth for all your marketing data and then point it to the right place (google analytics, facebook adwords, you name it) quickly. Our Marketing Tag Management services includes:
Platform selection: Not sure whether you should use Google Tag Manager or Segment? We have completed over 70 implementations and can recommend the platform that’s best for your business.
Migration: Migrating to your new platform is like refueling a plane while in mid flight. We make sure your system is upgraded without disruption to your current service.
Setup & Implementation: We take care of pixel and code setups, so your marketing campaigns; get all the data they need quickly, usually without bothering your developer
Training & Onboarding: These tools are very flexible & intuitive. Once a setup is done both developers and marketers can make any necessary changes independently. We give your team the lay of the land and show them how to use the system. We also make sure they know when to stop and ask for help.
User Experience Personalization: Track what users do on your site to personalize their experience. Show them your offer at just the right time or remind them of products they added to their cart but did not buy.
Are you ready to improve your ROI across all channels and start tracking the right data to grow your business? Contact us for a no obligation consultation.