Think Like A Startup Using Mixpanel
We work with one of the top hotels of the world to setup Mixpanel in order to track product performance on their newly launched site. We started with a Mixpanel audit to point out the existing issues, then we create an effective measurement plan to follow in order to fix existing issues and implement new changes. One of the critical issue was attribution modeling for which there isn't a solid solution in Mixpanel. Therefore, we used Google Tag Manager heavily to implement Mixpanel and attribution modeling issue was resoled. Click on the button below to read the complete case study.