Design it Yourself Gifts & Baskets - Attribution Modeling

Design it Yourself Gifts & Baskets - Attribution Modeling

Design it Yourself Gifts & Baskets is an ecommerce website, that offers custom gift baskets. They were struggling to measure where the customers for a particular product coming from. MarketLytics helped them setup Google Analytics enhanced ecommerce tracking, setup event tracking on products to attribute to original source and created a KPI centric Google Data Studio report.