Using Custom Segments in Google Analytics

Using Custom Segments in Google Analytics

What are segments?

A segment in google analytics is a subset of your data. It can be the data about a single country or about single traffic source. You can use segment to isolate a subset of data to understand the major changes that affect your data.

Custom segments can be added to any reports in google analytics. You can apply up to 4 segments at a time. All users segment is selected by default to display all data without applying filters.

 

How to add segments in google analytics?

To add segments in google analytics click on the add segment button in the reporting tab.

add segment

add segment

Next, from the list of segments, click on the segments which you want to apply and click apply button.

segments list

segments list

Once you apply segments, you will see the filtered data based on the segments.

active segments

active segments

In-order to add different segments click on any segment to open popup, un-select the segment you want to remove and then select required segment and click apply.

 

How to Remove Segments?

You can remove segment by either unselecting it from popup or selecting ‘Remove’ from segment drop-down menu that appears by clicking arrow on corner of segment button.

remove segments

remove segments

How to share google analytics segments?

Follow the steps below to share google analytics segments.

step#1: click on the any of the segment to display the list of segments.

Step#2: from the segments list, click on the action drop-down menu and select share

share segments

share segments

Copy the generated url and send to anyone you want to share with.

How to import segments in google analytics?

Follow the steps below to import segments.

step#1: sign in to your analytics account.

step#2: Click on the segment link which you want to import.

step#3: select the view in which you want to import and click create button.

select view

select view

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