How to View Adwords Conversions in Google Data Studio?

If you have created an adwords report in Google Data Studio, you might notice that it doesn’t display conversions. You can’t import conversions separately or create a calculated field. In this article, I will show you an alternate way to display Adwords conversions in Data Studio.

Step1: select the metric as all conversions

all conversions

Step2: open conversions in your Adwords account and check the conversion category and conversion source of the conversion.

adwords conversions

Step3: following step 1, create a filter in data studio. Enter the conversion source as ‘Website’ and conversion category as ‘Lead’ as displayed in the image below.

add filter

Step4: hide the metric name from styles and add the conversion name manually.

select all conversions

This was a very simple tip to display Adwords conversions in data studio. If you have anything to ask related to this article, please ask us directly on Twitter for a quick reply. You can also read our Google Data Studio tutorial.